In targeting hotels, the marketing strategy needed for our bed manufacturing firm would be tailored to ensure the requirements of the hospitality industry are met. For the product aspect, a central focus may emphasise things such as guest comfort, whilst ensuring that the bed is aesthetically pleasing. Premium materials are required such as a soft sink$-$in feeling mattress. Pricing per bed may be slightly higher due to superior quality, materials used as well as potential customisation as the whole ethos of a hotel is to ensure a relaxing and rejuvenating stay. Pricing strategies would consider bulk purchasing to ensure a good deal is secured for both business and hotel. In addition to this, communication strategies would emphasise the durability and point of difference of the beds. Due to the fast$-$paced nature of the industry, on$-$time delivery and set$-$up would be critical components to meet the fast$-$paced nature of the hotel industry.

On the other hand, targeting hospitals, the acting approach adopted would centralise the unique customisation considerations of this particular environment. The product strategy would prioritize factors such as durability, as all patients are a different weight and function differently, This is in addition to$,$ hygienic considerations, as well as compliance with safety standards. In terms of pricing, this would reflect the value of medical needs, with the potential to generate long$-$term partnerships with that specific hospital and after$-$sales support. Communication strategies would showcase several features including the bead's durability, the ability to keep the bed sterile, as well as the practical nature of the bed, encompassing technologies. Such as changing the incline of the mattress etc. By aligning with the needs of the hospital this would ensure consistent business. Distribution would involve coordination with healthcare supply chains, as well as seamless installation and providing a reliable delivery service.