Question
In teams of FOUR (4), you need to discuss the strategic management of Plaza Hotel, New York. This assignment is designed to assess your understanding
In teams of FOUR (4), you need to discuss the strategic management of Plaza Hotel, New York. This assignment is designed to assess your understanding of the material covered in this semester, especially environmental analysis, strategic human resource management, and strategic marketing. The report must contain at least FIVE (5) academic references.
Structure of the Group Report
Please follow the below structure to guide your Group Report: e) Environmental analysis - Please use SWOT/Porter's Five Forces/PESTEL for the environmental analysis of Plaza Hotel, New York. - included in the word count h) Conclusion - Present two recommendations on how the Plaza Hotel can enhance its human resource and marketing management. Summarise the main point of the assignment - included in the word count
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