Question
In term of marketing strategy, positioning, branding, products, distribution channels, pricing, what are 3 actions that Patagonia could take in the short-term to improve their
In term of marketing strategy, positioning, branding, products, distribution channels, pricing, what are 3 actions that Patagonia could take in the short-term to improve their business success? What are 3 actions Patagonia could take in the long-term to improve their business success?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
