In terms of consumer behaviour, explain each and receive a like!

Effective? ' Purity designs the \"Purity basket\" for family use during Christmas time - it includes a variety of its products along with a book about Newfoundland and the history of Purity products. it sells these baskets as a gift item. Effective? ' A service company assesses its customer loyalty by customer survey. Customer loyalty is assessed by asking customers their intention to repurchase services from them in the future. Effective? A pet food company, targeting pet owners of championship breeds positions its brand as a 'value' product - i.e., good nutritional ingredients for a lower price than the competitors. ' Pat, an engineer by trade who likes scuba diving and disco, buys a lot of new electronic devices, disassembles them, and then puts them back together