In terms of Monitoring and Control for marketing and communications, what would be the best ways to answer these questions in relation to a non-for profit organisation running an beach event?

1. Explain how someone would monitor success during the Marcom Campaign and post event evaluation?

2. Identify what marketing analytics you would use and how someone would be reporting/using them & why are they appropriate given the Marcom Tools?

3. How would someone track the effectiveness of someone's efforts?