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In terms of Social Business, identify the management, organisation & technology factors responsible for ENABLING adoption of internal corporate social networks. Please see answer below

In terms of Social Business, identify the management, organisation & technology factors responsible for ENABLING adoption of internal corporate social networks. Please see answer below for the preceding question in relation to IMPEDING adoption of social networks : Management : 1 - People are creatures of habit & sometimes wary of or reluctant to change. As such, staff within an organization need to be motivated & encouraged by Management to embrace social networking. 2 - We in the banking profession until recently have been more used to traditional methods of working, i.e., face to face meetings so, as above, we need to be actively encouraged in transitioning to social networking. The Case Study noted that 83% of Bank staff were : most comfortable using traditional transaction data to interact with and understand customer needs. 3 There can be an element of mis trust & disbelief in technology, that the social network system will not tie in & enable us to do our work as efficiently as we are used to. Management need to incentivise staff to use social networking, for example, the Bank of Ireland Yammer system regularly runs competitions to entice us to use the system. Organization : 1 Social Networking systems are not traditionally how Banks have done business in the past, it can be costly, time consuming and a slow process to implement and fully utilise new systems. As the Case Study points out , a 2017 survey from the American Bankers Association stated: whilst over three quarters of financial institutions in the USA believed that web 2.0 was important for their businesses, only a quarter had been actively using social media for over five years. Less than two thirds (63%) were at the beginning of implementing web 2.0 platforms. A small number were only in the planning stages intending to implement solutions sometime before 2020 and almost one in ten had no plans to use social media at all. 2 Some companies think that implementing social networking would lead to the distraction of employees and could lead to staff being less efficient and productive if they are percieved to be engaging in social rather than working activities. 3 Organizational and Management systems need to be aligned with the social networking systems in order to maximise the potential benefits to the company. Technology : 1 The content on the social systems needs to be current, accurate and relevant, overall the systems should be easy to use. 2 - The systems should allow for easy connection between users allowing for a flow of information back and forth. If this is not in place, the systems could be deemed to be of limited use and not generate any substantial level of usage. 3 The cost of implementing new techologies & systems can be prohibitive for companies. While more and more Banks are seeeing social netwrosk as beneficial tools for their business, these systems need to be fully analysed to ensure that the potential benefits of implementing them outweighs the expensive outlay in the investment to put them in place.

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