Question
In that same study, Walmart also wanted to know if there were any differences between education levels and the use of TikTok and/or influencers (Same
Provide all of the following information:
1) the research objective
2) the name of the constructs of interest
3) the null and alternative hypotheses for BOTH tests
4) test results - make sure to list for both tests (explain all numbers of interest)
5) recommendations to management based on the analysis.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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