In the $1920$s$,$ the Ford Motor Company dominated the automotive industry. Henry Ford's low$-$priced, mass$-$produced Model T$,$ available in only one color and with few options, was selling like hot cakes to car buyers. In order to combat Ford's success, General Motors offered automobiles in a variety of colors and with special features that were designed to fit the specific needs and wants of individual car buyers in many different segments of the market. By employing a$($n$)\_\_\_\_\_,$ General Motors developed a position that was very distinct from that of the Ford Motor Company.