In the $1980$ s$,$ poor quality and Japanese imports drove the Harley$-$Davidson motorcycle company to brink of bankruptcy. The company's share of the U$.$S$.$ superheavy$-$weight market $-$ motorcycles with enger capacity of $850$ cubic centimeters or more $-$ collapsed from more than $40$ percent in the mid$-1970$s to $23$ percent in $1983.$ However, brears. From a marketing perspective, what wercent of the U$.$S$.$ market; and both in the U$.$S$.$ and overseas markets, the company won't be able to

Multiple Choice

performing a SWOT analysis

development of a new mission statement and subsequent marketing strategy

repositioning their product in the minds of motorcycle buyers

seeking new markets for the motorcycles both in the U$.$S$.$ and in foreign markets