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In the _ _ _ _ _ _ _ _ _ _ phase of new product development, marketers use a variety of sources to come
In the phase of new product development, marketers use a variety of sources to come up with great new product ideas that provide customer benefits and that are compatible with the company mission.
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idea generation
commercialization
technical development
business analysis
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Foundations of Lodging Management
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller.
2nd edition
132560895, 978-0132560894
