Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

In the above scenario, I would revise/ change the sales proposal covering and other things from the ones proposed earlier in the Phase 1 report.

In the above scenario, I would revise/ change the sales proposal covering and other things from the ones proposed earlier in the Phase 1 report. The EA could have a chance of winning

The bid if the lowest bid is not more than 20%. I believe is making a 29% markup on factory cost rather than 30% proposed in Phase I. In my opinion, this would cut a lot of profit in return for loyalty. Also, Koenig needs to pay for the reliability and quality of our products in order for better products to the customers. Therefore, this will enable them to have better quality or service. The Marketing and sales terms should be 0% interest on the number of instalments for a year.

(a) If Yes, what will be your new/revised bid amount and the changes in / new marketing & sales terms? Give three reasons in support of the revisions/changes proposed.

(b) If No, why not? Give three reasons in support of not making any revision/change in the already submitted sales proposal including the marketing & sales terms and the bid amount in Phase I of the report. 2. Who would you say is going to be your biggest competitor (specify name)? Why? What do you anticipate to be the proposed bid amount and marketing & sales terms to be quoted by this competitor?

image text in transcribed IIII lil XE X XE (!) 1

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Foundations of Marketing

Authors: William M. Pride, O. C. Ferrell

3rd Edition

618973370, 547154569, 9780618973378, 978-0547154565

More Books

Students also viewed these Marketing questions