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In the article by Asa Fitch, Apple makes a deal with a chip supplier, Broadcom, and Taiwan Semiconductor Manufacturing announces the construction of new manufacturing
In the article by Asa Fitch, Apple makes a deal with a chip supplier, Broadcom, and Taiwan Semiconductor Manufacturing announces the construction of new manufacturing facilities in the United States. A If Apple were to purchase Broadcom, would this purchase represent a forward or backward integration? Define each and give examples other than this Apple deal. B In Chapter five forms of power are listed. How might Taiwan Semiconductor Manufacturing employ each of these forms of power with its channel partners? Give illustrative examples. C Taiwan Semiconductor Manufacturing has received tax subsidies encouraging them to open these US facilities. What form of power are the state governments employing by offering these tax subsidies? Justify your answer. D Considering Apple's vast array of products, everything from Consumer iPhones to Enterprise Information Technology and Security Services for corporations, for which products would Apple use pullbased marketing strategies? For which products would Apple use pushbased marketing strategies? Give reasons for each of your answers.
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