Question
In the article How much is your company worth to its customers?, by Ying Chen, Hugo Hickson, Tobias Silberzahn and Thomas Sutherland, the article suggests
In the article "How much is your company worth to its customers?," by Ying Chen, Hugo Hickson, Tobias Silberzahn and Thomas Sutherland, the article suggests six traits that B2B customers evaluate and pay a premium price for. Please reflect on the importance of these six traits. Also, do you believe there are other traits that should also be considered by a B2B buyer?
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
