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In the article Marketing is everything Regis McKenna stressed the importance of everyone in the company being part of the marketing team .Do you think
In the article "Marketing is everything" Regis McKenna stressed the importance of everyone in the company being "part of the marketing team" .Do you think the white star 's marketing strategy formulation process has incorporated this? Discuss how this aspect of marketing was applied in this case.
CASE STUDY WHITE STAR -A NEW BRAND GOES BIG
CASE STUDY WHITE STAR SUPER MAIZE MEAL THE CLEVER CHOICE
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