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In the article The Hottest Brand in China is Australia, Australian brands do offer something better than competing international brands in China. Do you agree
In the article "The Hottest Brand in China is Australia," Australian brands do offer something better than competing international brands in China.
- Do you agree or disagree with this analysis? Explain why with reference to ONE Australian brand you are familiar with. (20 marks)
- Other than tourism and baby formula, name two other Australian products not mentioned in the article that can leverage the "Australian" brand name. Briefly justify.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
