In the B$-$to$-$B decision making process, which step is the same

in the Consumer Decision process?

RFP process

Performance metrics

Need recognition

Alternative evaluation

Product specification

To reach more customers in India, which represents a vastly

promising market but where the GDP is less than $$2,000$ per

capita, Netflix offers subscription plans priced lower than those

offered in the United States. This market is known as

top of the pyramid

glocalization

purchasing power parity

bottom of the pyramid

globalization