In the book Business Research Methods $(5$th ed$.),$ Donald R$.$ Cooper and C$.$ William Emory discuss a market researcher for an automaker who is studying consumer preferences for styling features of larger sedans. Buyers, who were classified as $$first$-$time$$ buyers or $$repeat$$ buyers, were asked to express their preference for one of two types of styling$$European styling or Japanese styling. Of $40$ first$-$time buyers, $6$ preferred European styling and $34$ preferred Japanese styling. Of $60$ repeat buyers, $43$ preferred European styling and $17$ preferred Japanese styling.