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In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss a market researcher for an automaker who is studying
In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss a market researcher for an automaker who is studying consumer preferences for styling features of larger sedans. Buyers, who were classied as \"firsttime" buyers or \"repeat\" buyers, were asked to express their preference for one of two types of stylingEuropean styling or Japanese styling. Of 40 firsttime buyers, 8 preferred European styling and 32 preferred Japanese styling. Of 60 repeat buyers, 42 preferred European styling and 18 preferred Japanese styling. (a) Set up a contingency table for these data. Buyers (b) Test the hypothesis that buyer status (repeat versus first-time) and styling preference are independent at the .05 level of significance. What do you conclude? (Round your answer to 3 decimal places.) do not reject
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