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In the book Essentials of Marketing Research, William R . Dillon, Thomas J . Madden, and Neil A . Firtle discuss the relationship between delivery
In the book Essentials of Marketing Research, William R Dillon, Thomas J Madden,
and Neil A Firtle discuss the relationship between delivery time and computerassisted
ordering. A sample of firms shows that use computerassisted ordering, while
do not. Furthermore, past data are used to categorize each firms delivery times as
below the industry average, equal to the industry average, or above the industry average.
The results obtained are given in the Table below:
A contingency Table Relating Delivery Time and ComputerAssisted Ordering.
Delivery Time
ComputerAssisted
ordering
Below
Industry
Average
Equal to
Industry
Average
Above
Industry
Average
Row Total
No
Yes
Column Total
a Test the hypothesis that delivery time performance is independent of whether or not
computer assisted ordering is used at alpha level.
b Provide an interpretation of these findings
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