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In the Boston Consulting Group Growth / Share approach to portfolio analysis, are high - share, high - growth businesses or products. They need heavy
In the Boston Consulting Group GrowthShare approach to portfolio analysis,
are high
share, highgrowth businesses or products. They need heavy investment to finance rapid
growth and fend off competition. When their growth slows down, they turn into
dogs; cash cows
question marks; dogs
cash cows; stars
stars; cash cows
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