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In the business-to-business purchase decision process, conflict resolution will be used if there are different opinions about the decision. The conflict resolution method that will
In the business-to-business purchase decision process, conflict resolution will be used if there are different opinions about the decision. The conflict resolution method that will be used will be determined by
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social norms and past experience of members of the buying center
the price and quality of the various vendors being considered
the personality traits of the highest ranking individual within the buying center
the informal power held by the decider, influencer, or purchaser
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