Question
What is a legitimacy lie? In the case of a startup, how can an entrepreneur use PRO factors to win the confidence of potential customers,
What is a legitimacy lie? In the case of a startup, how can an entrepreneur use PRO factors to win the confidence of potential customers, partners, etc., and avoid resorting to the telling of legitimacy lies?
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Launching New Ventures An Entrepreneurial Approach
Authors: Kathleen R. Allen
5th Edition
0547014562, 978-0547014562
