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In the case of Band-Aid adhesive bandages, the brand name has Multiple Choice successfully employed private-iabei branding distinctive brand substitutability. grown through private-label branding. become

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In the case of Band-Aid adhesive bandages, the brand name has Multiple Choice successfully employed private-iabei branding distinctive brand substitutability. grown through private-label branding. become synonymous with the product itself. avoided brand extensions

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