Question
In the Case Study by INSEAD, Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption, how would you answer the following
In the Case Study by INSEAD, Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption, how would you answer the following questions:
Who are the Bluebell's customers?
How does Bluebell segment them?
Does that segmentation make sense in a digital environment?
Should they keep or alter their segmentation moving forward?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
