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In the Case Study by INSEAD, Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption, how would you answer the following

In the Case Study by INSEAD, Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption, how would you answer the following questions:

Who are the Bluebell's customers?

How does Bluebell segment them?

Does that segmentation make sense in a digital environment?

Should they keep or alter their segmentation moving forward?

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