In the Case Study: How Volkswagen's emissions crisis unfolded by Washkuch Frank

Appearing in PR Week Online on October 6th 2015

Available from http://www.prweek.com/article/1365154/volkswagens-emissionscrisis-unfolded

Generally, organisations with strong identities are often characterised by high levels of Visibility, Distinctiveness, Authenticity, Consistency and Transparency. I want to know how to briefly describe all five attributes, including their role and importance in helping organisations to build and maintain strong corporate identities.

Thank you!