In the class on Segmentation, Targeting, and Positioning, Dr$.$ Moon gave an example of Targeting strategies from the early days of the automobile industry. In his example, Henry Ford and the Ford Motor Company used a$/$an targeting strategy by producing only the Model T$,$ and General Motors responded with a$/$an argeting strategy by producing the Chevrolet, Buick, and Cadillac brands of automobiles.

micromarketing; niche

concentrated; undifferentiated

local marketing; individual marketing

none of the answers are correct.

undifferentiated; differentiated