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In the Classic Knitwear case the CMO felt $ 3 M was enough to launch the new product because The were partnering with a strong
In the Classic Knitwear case the CMO felt $ was enough to launch the new product because
The were partnering with a strong brand
They were experts at product launches
their experience in private label covered branded products
$ was a ton of money for marketing
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Purchasing and Supply Chain Management
Authors: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
5th edition
538476427, 538476423, 978-0538476423
