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In the consumer decision process, we decide how much time and effort to expend searching for information based partly on postpurchase dissonance. the outcome of

In the consumer decision process, we decide how much time and effort to expend searching for information based partly on

postpurchase dissonance.

the outcome of the alternative evaluation process.

the degree of perceived risk associated with the product or service being considered.

the results of habitual decision making.

the results of the external search.

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