Question
In the consumer market, what marketing channels(Direct, retailer, wholesaler) will be best to use for a new product Star War cookies of Pepperidge farm which
In the consumer market, what marketing channels(Direct, retailer, wholesaler) will be best to use for a new product "Star War cookies" of Pepperidge farm which is going to introduce newly in the market. And what are the retailing and non-store retailing strategies can be used for this product development.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
