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In the context of Brazil, what are the primary market entry strategies that companies should evaluate, and what role does the country's economic and political
In the context of Brazil, what are the primary market entry strategies that companies should evaluate, and what role does the country's economic and political landscape play in making informed decisions about market entry methods and timing?
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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