In the context of determining how much to spend on advertising, which of the following statements is true about the per-unit expenditure approach? O The basic philosophy underlying this approach is that advertising is defensive. O This approach is often used in conjunction with the research approach. O This approach views sales as a function of advertising, rather than advertising as a function of sales. O This method is popular with higher-priced merchandise.

In the context of determining how much to spend on advertising, which of the following statements is true about the per-unit expenditure approach? The basic philosophy underlying this approach is that advertising is defensive. This approach is often used in eonjunetion with the research approach. This approach views sales as a function of advertising, rather than advertising as a function of sales. This method is popular with higher-priced merchandise