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In the context of fragmentation, Uber represents an example of successful Marketing Increased economies of scope Chaining Reduced operational costs for service providers
In the context of fragmentation, Uber represents an example of successful
Marketing
Increased economies of scope
Chaining
Reduced operational costs for service providers
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Database Marketing The Ultimate Marketing Tool
Authors: Edward L. Nash
1st Edition
0070460639, 978-0070460638
