In the context of market research, which of the following is an advantage of using primary data for data collection?

They pertain only to a firm's research.They are less expensive than other forms of data and are often free.They are used to gain insight into international cultures and markets.They are used to gather macroeconomic data.

The marketing team at Stacey Collins Inc. is conducting research to determine the reaction of consumers to its new line of genuine leather clothing. The team is drawing a sample and preparing the questionnaires it intends to send out to the sample. It is also deciding whether it will rely mostly on secondary data or primary data to make its decisions. Considering the five Ps of the marketing research process, the marketing team is currently involved in the:

determination of research purpose.performance of the research.development of a research plan.processing of research data.