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In the context of marketing channels, there are three levels of distribution intensity: selective distribution, intensive distribution, and exclusive distribution. Which of the following best
In the context of marketing channels, there are three levels of distribution intensity: selective distribution, intensive distribution, and exclusive distribution. Which of the following best describes intensive distribution?
Manufacturers make their products available with a few dealers that are selected from a given geographical area.
This form of distribution is generally used for consumer specialty goods.
Consumers are expected to search extensively or travel a lot to buy the desired products.
Manufacturers make their products available in every outlet where potential buyers are likely to buy them.
This form of distribution is generally used for major industrial equipment.
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