In the context of Porter's five industry forces, the threat of new entrants can be defined as:

Question $9$ options:

a measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry.

a measure of the intensity of competitive behavior among companies in an industry.

a measure of the ease with which customers can find substitutes for an industry's products or services.

a measure of the influence that customers have on the firm's prices.