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In the context of the 5 Ps in event marketing, which of the following does NOT refer the Place element? a . The choice of
In the context of the Ps in event marketing, which of the following does NOT refer the Place element?
a
The choice of city as destination for the event
b
The choice of hotel ballroom or exhibition space as venue for the event
c
The choice of airlines as official carrier for the event
d
The choice of restaurant as VIP lunch venue for the event
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
