Question
In the corporate world, you will often work in groups or teams to work on projects or reports. In this course, you will work in
In the corporate world, you will often work in groups or teams to work on projects or reports. In this course, you will work in groups (to be assigned by me) to research and write a complete four years marketing plan, for a new venture [ service sector] they are going to establish in Canada.. Since this is a major assignment, please plan your time accordingly. The plan will require you to critically analyze the current environment, your organizations strengths and weaknesses and generate recommendations in light of your budget (e.g., $400,000) and other constraints. Your paper should be between 15 and 20 pages in length. Group members will have to submit a Marketing Plan report and get the feedback from the instructor.
1. Organizational overview a. Name of organization b. Mission statement, organizations basic values and philosophy c. Geographic location (already mentioned above)
3. Marketing research Conduct market research (Required both primary and secondary data)
4. STP (Segmentation, Targeting and Positioning)
5. Stage of the product life cycle
6. Marketing mix
7. Marketing Budget ($400,000)
8. Control/monitor
Prepare Income Statement (Profit and Loss Account) for the present year plus upcoming four (4) years and elucidate how your marketing plan gives a positive impact on the overall performance of the business
a. Name of the Organization: OTG Hostels or Grids (Need to finalize name) b. Mission statement, organization's basic values and philosophy: Most travellers stay in hostels because they are cheap and want to meet other | travellers to hang out, have a good time, and exchange travel stories and tips. This is done best in a comfortable and intimate environment that invites travellers to mingle. Grid understands this and keeping comfort and socializing at the forefront. Grid aims to provide a backpacker with ease at every touchpoint, starting from a comfortable and clean bed to good food. Grid hostels also seek to change travel perception as a luxury product and establish it as a budget-friendly hostel that attracts more young adults to backpack across Canada's beautiful country. C. Geographical Location: Vancouver, Banff, Toronto, Montreal, Whistler. Baker Lake Baker Cape Dorset Iqaluit Map Rankin Inlet Salluit Arviat Whitehorse Qaqortoq Puvirnitug Churchill Juneau Inukjuak Kuujjuaq Sitka Nain Q Canada Edmonton Happy Valley Goose Bay Calgary Regina Winnipeg Vancouver Seattle St John's Bismarck Portland Ottawa Fredericton Halifax Saint Paul Boise Jackson Toronto Detroit Boston Des Moines Chicago United States Indianapolis Pittsburgh New York Washington Richmond San Jos Las Vegas Oklahoma City Memphis Charlotte mapbox Los Angeles Tijuana Phoenix Atlanta Dallas Mapbox OpenStreetMap Improve this mapStep by Step Solution
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