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In the creation of stakeholder communication matrix, what are the two factors that we consider? Question 5 options: Their Geographical location and their financial status
In the creation of stakeholder communication matrix, what are the two factors that we consider?
Question options:
Their Geographical location and their financial status
Their level of interest and their level of power
Their knowledge and their interest
Their power and their financial status
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
