In the current economic environment, companies need to raise funds given rising costs, inflation and interest rates increasing.

CJ Ltd is in the publishing business and has been operating for a number of years. The company now faces competition from overseas publishers and also technology and the internet has made it more difficult to compete. The company needs a significant amount of money to upgrade equipment and meet the challenges from new innovative technology.

As the financial adviser to the company, you have suggested to the Board of directors that they consider the following options to raise funds

1. Rights issue (3 marks)
2. Issue of preference shares (convertible or redeemable) (4 marks)
3. Crowd sourced funding(3 marks)