Question
In the current year, Pizza Dome's gross profit percentage was 38.9% and Demino's percentage was 32.1%. What is the most likely reason for Demino's lower
In the current year, Pizza Dome's gross profit percentage was 38.9% and Demino's percentage was 32.1%. What is the most likely reason for Demino's lower percentage?
a.
Ability to differentiate their product in customers' eyes.
b.
Higher selling prices.
c.
Lower selling prices.
d.
Lower product cost as a percentage of sales.
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Corporate Finance
Authors: Stephen Ross, Randolph Westerfield, Jeffrey Jaffe, Bradford Jordan
12th edition
1259918947, 1260091908, 978-1259918940
