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In the customer buying criteria (located in the top left-hand corner of the segment analysis reports), you will find a range for both price and

In the customer buying criteria (located in the top left-hand corner of the segment analysis reports), you will find a range for both price and reliability (MTBF) that customers find acceptable\ In the "Top Products" section (located at the very bottorn of the segment analysis report), you will find your product's current price and MTBF.\ Based on where your price and reliability (MTBF) fall within that range, you will assign a "grade." For example, if the list price of your product is

$28

while the acceptable range is

$20-$30

, then it would fall in the top of the range and earn a "

C

" grade\ The chart below breaks down the price and reliability ranges from the customer buying criteria for the Traditional segment with a corresponding grade. You will need to do a similar analysis for each segment.\ \\\\table[[,To score an A,To score a

B

,To score a c],[Price*,

$20.00-$23.33

,

$23.34-$26.67

,

$26.67-$30.00
image text in transcribed
In the customer buying criteria (located in the top left-hand corner of the segment analysis reports), you will find a range for both price and reliability (MTBF) that customers find acceptable. In the "Top Products" section (located at the very bottorn of the segment analysis report), you will find your product's current price and MTBF. Based on where your price and reliability (MTBF) fall within that range, you will assign a "grade." For example, if the list price of your product is $28 while the acceptable range is $20$30, then it would fall in the top of the range and earn a " C " grade The chart below breaks down the price and reliability ranges from the customer buying criteria for the Traditional segment with a corresponding grade. You will need to do a similar analysis for each segment. *Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product

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