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In the DDPerks loyalty program, customers earn points for each purchase and are awarded free coffee each time they earn 2 0 0 points. Loyalty

In the DDPerks loyalty program, customers earn points for each purchase and are awarded free coffee each time they earn

200

points. Loyalty programs are part of

a (n)

Multiple Choice

CRM program.

supply chain.

transactional orientation.

marketing channel.

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