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In the demand chain view of value delivery network, planning for the marketing channel should begin with: I. setting up firm's production capacity II. satisfying

In the demand chain view of value delivery network, planning for the marketing channel should begin with: I. setting up firm's production capacity II. satisfying the needs of the target customer II. securing firm's raw materials Group of answer choices Only statement I is true Only statement II is true Only statements I and II are true Only statements II and III are true Statements I, II, and III are true

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