$.$ In the development of new automobile models, which of the following should Nick be primarily concerned with and why?

a$.$ Engineering and production feasibility

b$.$ The brand image of his division$$s parent U$.$S$.$ automobile manufacturer

c$.$ Technological innovation

d$.$ Consumer preferences

What system will Nick need to use to give him some insights into your choice?

$2.$ Should Nick Thomas use marketing research? What is the real reason he needs to do the research?