In the dynamic world of e$-$commerce, XYZ Corporation is striving to enhance its online shopping experience for customers. With an annual budget of $$15$ million allocated to technology and user experience Improvements, the company aims to maximize customer satisfaction and drive revenue growth. The implementation involves a meticulous orchestration of technological, marketing, and user$-$centric considerations.Explore the potential applications of various data analytics types, starting with descriptive analytics, in optimizing XYZ Corporation's e$-$commerce platform. Provide insights into how descriptive analytics can contribute to improving the technological and user experience aspects of the platform, such as website performance, customer engagement, and product recommendations.