In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. According to Procter & Gamble legend, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales Ivory soap with the slogans "It floats" and "99-44/100 percent pure." (Stephen Fox, The Mirror Makers, [New York: Random House, 1984), 24.) Q) The innovation of Ivory soap created which advantage for the advertiser? O avoiding regulation of the product by the Federal Trade Commission instilling fear in the consumer O purchasing this product everywhere O selling the product regionally differentiating the product from other soaps