In the early days of Amazon, the company only sold books. Now that the company sells all sorts of other products, the business managers are probably very happy that the founders went with the name Amazon, instead of something like "Books R Us." The name Amazon was a far better choice, most of all because it's more memorable protectable adaptable likable transferable meaningful Question 11 (1 point) M\&Ms long represented its brand with candy-people that talked and had unique personalities. How would you categorize this approach to humanizing the brand? Celebrity sponsorship Subtle signals of humanness Influencer marketing Professional actors Anthropomorphism