In the era of industrial revolution and many global trends companies are increasingly changing the way it operates to leverage on the opportunities and to counter the threats these changes are bringing about in the environment.

To study the impact and to be receptive of these changes in the environment, choose a company and country of your choice and analyze its business model thereafter using SWOT analytical tool analyze the given changes in the company's environment. Thereafter differentiate the current practices to the changes in the environment and write a recommendation to the company on how the company is able to combat the threats and reduce its weaknesses, exploit the opportunities and leverage on the strengths of the company's operations considering the company's business model and company's policies and practices.