In the evaluation of a project or proposal some data needs to be gathered and understood. For the items listed below please explain why each are important and give an example how it can affect a decision, both in the short and long term. The Company o Financial Situation o Management Problems Employees The proposal or project o How does it fit into the company's corporate culture? o Short term and/or long-term effect o In line with the company's expertise o Terms of the contract meet industry norms Conflicts between those in favor and those apposed