In the evaluation of alternatives stage, consumers focus on key product attributes as they review and rank alternative brands, eliminating brands that do not deliver on the most important features. As a marketing manager, you need to ensure that your communication plan focuses the consumer's attention on your product's strengths.Keep your target market's desires and PowerShirt's differential advantage in mind as you consider your messaging strategy for your integrated marketing communication plan.Select an option from the choices below and click Submit.PowerSavings! PowerShirt delivers fitness for any budget. PowerOn! PowerShirt keeps you charged all day long. PowerStyle! PowerShirt makes you attractive in the gym and on the town.